Spotted on Venturebeat.com yesterday - http://venturebeat.com/2015/09/30/adblock-plus-the-worlds-most-popular-ad-blocker-lands-on-ios/
App uses the vetted EasyList filter set - https://easylist.adblockplus.org/en/
Apple iTunes download - https://itunes.apple.com/app/adblock-plus-abp/id1028871868
As on other paltforms "acceptable ads" may be bypassed.