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Offline mitch

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lavasoft's "the eye"
« on: August 10, 2005, 01:37:49 PM »
looking around i found this?

http://www.lavasoft.com/blog.shtml

some of the things that got my attention

Quote
The Re-Launch of the Newsletter “The Eye”
August 9th, 2005

We are pleased to announce the re-launching of our customer Newsletter “The Eye” containing timely Lavasoft news and updates on our products and services.

and this for sure got my attention !!!!!!!

Quote
Customer Services

    * Better and Streamlined Support Services Comes with New Lavasoft Website
[/b]



wonder if someone might have seen the errors of their ways of no communication with the free world? and maybe trying to "tear down this wall"

Offline Felburg

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Re: lavasoft's "the eye"
« Reply #1 on: August 10, 2005, 02:42:49 PM »
It also looks like they made it harder to find the download link for the free version.  You have to skim the page carefully to find the link.
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Offline jamesk

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Re: lavasoft's "the eye"
« Reply #2 on: August 10, 2005, 05:19:22 PM »
I wonder if I still am on their mailing list ?? 

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Re: lavasoft's "the eye"
« Reply #3 on: August 10, 2005, 11:14:05 PM »
Quote
It also looks like they made it harder to find the download link for the free version.  You have to skim the page carefully to find the link.

Perhaps that is by design and in keeping with their continued lack of interest in that particular product offer.

Offline mitch

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Re: lavasoft's "the eye"
« Reply #4 on: August 11, 2005, 07:05:00 PM »
well the first official version of the "new and improved "  eye was sent out

256K, don't know how to tell them that some of us still have dialup so do like before and make a text version

and i remember when the eye would have a good tech story and some info that i could use

if a few don't get it, think i can put it up for all to see? let me know!

i will not comment about what is inside

Offline Blue55

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Re: lavasoft's "the eye"
« Reply #5 on: August 12, 2005, 04:55:07 AM »
Is it "going to be sent out" ? It seemed like it was sent out and you got a copy.
I ask because I was subscribed but I didn't get one.  :uhm:
Ok, mayby they dropped a bit. I went to subscribe again, just now, and they said I was already subscribed.
I got nuthin' 

I'd like to see it :breakkie:  Thanks

Offline winchester73

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Re: lavasoft's "the eye"
« Reply #6 on: August 12, 2005, 11:09:34 AM »
Here 'tis ... not sure what forum this properly belongs in, though ...  :lol:

------------------------------------------------------------------------------------------------------------

Issue 3.1 August 10, 2005 http://www.lavasoftnews.com

In This Issue:

Editorial – What’s happening at Lavasoft in 2005
Introducing Our New Editorial Team
Products
• Ad-Aware SDK Enables Vendors to Integrate Ad-Aware Technology into Product
Portfolio
• Project ECO Unites Community of Concerned Computer Users
Marketplace
• Lavasoft Performs Well in North America; Excellent Market Entry in Nordic
Region and the Benelux Markets
• Ad-aware Continues to Reap International Awards in Early 2005
Research
• Research Beta Testing Program Ongoing
Customer Services
• Better and Streamlined Support Services with Upcoming New Website
About Lavasoft
Send Us Your Comments/ Questions 


What’s happening at Lavasoft in 2005

The Year 2005 started with a big bang for Lavasoft. As a dynamic company with
strong presence in 120 countries, we continue to expand our territories to
satisfy our loyal customers who have been with us for quite a while.  In
January, we announced some significant changes with our Software License
Agreement to better serve our brand users. In February, we launched the Ad-Axis
Management Console -an application for easy monitoring of corporate clients and
configuration of schedules and reporting to strengthen our impact within the SMB
and corporate markets.  The tool provides the mature solutions that are not only
demanded but essential in today's competitive market. For the latest
breakthroughs in product development, see more at our Products section.

Undoubtedly, Lavasoft’s Ad-Aware has dominated the anti-spyware market via the
Internet for five years running, but in 2005 we confirmed our industry
leadership trough continuous product development, improved customer services and
reachability to business and home users. Lavasoft improved online distribution
performance by increasing software download reliability to 98%. This is a joint
endeavor with Akamai, the leading global service for distributing online content
and business processes.

Meanwhile, as a result of intensive work spearheaded by Fernando Francisco, VP
Strategy and Business Development, Ad-Aware SE Plus conquered stores across
North America in the early part of this year. Lavasoft selected US-based Tri
Synergy as a strategic retail publishing partner.   Partnerships with leading
technology companies such as PIVX and Sygate, who integrated Ad-Aware SE into
established product portfolio, also reinforced our corporate commitment. At the
same time, we strengthened partnerships with Retail Partners, E-Retailers, and
Corporate Resellers.

In the same month, we successfully entered the Asian retail market through the
efficient distribution and integration expertise of one of Japan's strongest
retail publishers--ASCII Solutions. This enabled us to have a powerful presence
in Japan's leading retail outlets.  Our Marketplace section updates you on our
latest success in North America, the Nordic Region and the Benelux Markets, as
well as reviews received from international award bodies in early 2005.

The hardworking and competent R&D team’s efforts also paid off with the
launching of Ad-Aware SE 1.06, the best protection available against disturbing
privacy threats. The long-awaited product comes with faster scanning and more
efficient Code Sequence Identification (CSI) capabilities in both Ad-Aware and
Ad-Watch. At the same time, Lavasoft introduced a new extensive revision to the
Threat Assessment Chart (TAC), improved with a more fine grained technical
analysis of the target criteria and aids users to better understand why
applications are detected by Ad-Aware. The Research section gives you the latest
on Public Beta testing program. Michael A. Wood, VP Research, tells there are
exciting development from the Research the Lab and invites you to tune in at our
research portal.

In July, Lavasoft joined the Washington-based Antispyware Coalition (ASC) in
issuing a public comment document against spyware. Lavasoft is one of the ASC's
pioneer members and belongs to the original group that initiated this project
during its first organizational meetings on March 30-31, 2005.

In line with our mission to give users more control over their computers.
Lavasoft launched Project "ECO" in August to unite a community of concerned
computer users and lay the groundwork for a series of new reporting and analysis
tools. CEO Ann-Christine Åkerlund invites this active community to know Project
ECO, which aims to evolve our environment towards safer computing practices and
standards.

Introducing Our New Editorial Team

We gladly introduce our new editorial team of The Eye newsletter; Merja
Turpeinen, responsible for PR and marketing activities and Sheila Riikonen,
manager of our web content.
                                                         
From this issue onwards, our energetic editorial team will deliver the hottest
news once a month. If you have any suggestions, inquiries or comments, we hope
you will not hesitate contacting us at theeye@lavasoft.de. Feedback of any kind
is always appreciated!

Have a good summer and enjoy reading!



Ad-Aware SDK Enables Vendors to Integrate Ad-Aware Technology into Product
Portfolio

The Ad-Aware SDK (Software Development Kit) provides all the tools and
information that OEM partners, normally security vendors, need to integrate
Lavasoft's Ad-Aware technology into their product portfolio.

"Firewalls, Gateways and Client applications will have the possibility to use
the scanning and cleaning engine of Ad-Aware," said Fernando Francisco, VP for
Strategy and Business Development. Platform independency will be the key to
target the whole network industry, he adds.

Key features

The Lavasoft SDK provides detection and removal of adware, spyware, browser
hijackers, dialers, keyloggers and trojans. The capabilities of Ad-Aware SDK
include:

- Detection of targeted threats
- Safe removal of threats and the creation of encrypted quarantines for each
removal action
- Immunization capability
- The ability to include and exclude entries from detection
- Abilities to limit and widen search for spyware
- Updating of definitions
- Fast single file scanning
- Abilities to use virtual file access
- On demand scanning of the system
- Abilities to store extra information for each file entry that is removed to
quarantine
   
Furthermore, all recent Windows platforms are supported. In addition, Lavasoft
provides additional services such as detection library updates, hot fixes,
upgrades, additions and/or similar enhancements to the Lavasoft product. For
product information, pls contact us at partners@lavasoft.com

Project ECO Unites Community of Concerned Computer Users:  Gives Users New
Reporting and Analysis Tools

Lavasoft, the industry leader in developing antispyware solutions, launches
Project ECO to give users more control over their computers. These goals are
achieved by supplying a range of new utilities on a regular basis and ultimately
unite a community of users in the best practice and safest standards available
in using computers and system networks.

’ECO’ is a prefix derived from Greek and Roman roots to denote home; where we
live and the environment we are in. Increasingly, we are becoming a society that
spends most of our time (work and play) with computers. We rely on them to make
our living and to entertain us so it is not a stretch of the imagination to
envision computers as part of our environment.

Active community involvement

“Project ECO encompasses an entire philosophy,” said CEO Åkerlund. “It relates
to information exchanged within our computing environment and the entire
community of computer users worldwide.” Project ECO addresses the immediate
concerns of an international community involved in daily activities and
transactions within the information superhighway. According to Åkerlund, people
within this community are bound by a common desire to use computer system
environments in the best and safest way possible.

“Computers are becoming an influential element in our society to a wide extent.
Throughout project ECO, Lavasoft aims to evolve our environment towards safer
computing by continuously developing new, powerful and easily understandable
reporting and analysis tools,” Wood added. By staying at the forefront of
research and development, Lavasoft maintains its pioneering role as worldwide
leader in anti-spyware solutions, Wood said.

New reporting and analysis tools

Project ECO will develop a series of new tools to allow users to explore their
system environments in greater detail. The applications will expand the users’
control over their computers by providing the means to remove content, which
could not have been removed before.

Lavasoft’s dedicated R&D team strives to deliver new and exciting tools that
users can download for free from our website. The coming tools from Project ECO
can be downloaded from www.lavasoft.de/software/addons and will also be
available at announced mirror sites. Further information on the Project ECO can
be found at http://www.lavasoftnews.com.


Lavasoft Partners and the Retail Market
   
While growing remarkably within the antispyware industry, Lavasoft has rapidly
strengthened its position in the retail market by introducing a new product box
for Ad-Aware SE Plus edition. The Plus edition has been conquering the US market
since the beginning of the year 2005 and has predictably been a great success.
The box is currently available in a wide range of stores in the USA; Best Buy,
Circuit City, CompUSA, Fry's, Office Max, WalMart and other retail shops in
North America. 

Before entering retail, Ad-Aware captivated the antispyware market through the
Internet, where more than 180 million copies of the basic version have been
downloaded by satisfied users worldwide. Ad-Aware SE Plus edition however offers
your system additional features, one of them being the Ad-Watch real-time
monitor, which blocks intrusive threats before they enter your system. Other
significant features in the Plus edition include enhanced scanning capabilities,
more detailed log files, and a gallery of new command line parameters.

“Ad-Aware had already widely gained appreciation in the North American market,
so it was a natural extension for us to introduce the product box in retail
stores across North America”, Francisco commented.

Excellent Market Entry in the Nordic Region and the Benelux Markets

In addition, Lavasoft is affirming its performance in the European market. In
July, Ad-Aware SE Plus edition product box entered Verkkokauppa.com, the largest
computer and peripheral reseller in Finland, which is also the biggest computer
store in the whole Scandinavia. Verkkokauppa.com currently delivers the Ad-Aware
SE Plus edition product box for the Finnish customers for the first time through
their online store www.verkkokauppa.com and at their Helsinki based retail
store.

After the successful launches in the USA and in Scandinavia, Lavasoft will
expand to various new regions. The following launches during autumn 2005 will
include the Benelux countries, where Lavasoft has partnered with a respected
Dutch distributor, Micromedia. Additionally, Lavasoft’s Ad-Aware SE Plus edition
will enter retail in the UK, France and Spain within the next four months.
Starting September 2005, Lavasoft resellers are able to start ordering the
product boxes online.

Ad-aware Continues to Reap International Awards in Early 2005

Ad-Aware has been in the antispyware market since 1999 and has expectedly gained
appreciation in a wide range of magazines and other medias, not only for being
one of the first applications ever introduced in the industry, but also for it’s
easy-to-use functionality and wide detection database.

As many are aware the Personal edition is known for keeping its number one
position at download.com’s ‘Most Popular’ list. The number of downloads is
stunning, current figure being 149 509 57. The Personal edition still keeps the
download.com five stars it has unquestionably earned, the latest review
truthfully stating: “One of the first antispyware is still the best.” 

Furthermore, Chip Online awarded Ad-Aware SE Personal the ‘Users-Pick-Award’ for
being one of the most popular downloads on www.chip.de, the leading computer
website in Europe.

In July 2005, Ad-Aware was awarded as the ‘Best Internet Enhancement’ in the
2005 SIAF People’s Choice Awards and Shareware Industry Conference in Denver. PC
World, which is one of the most acknowledged IT magazines in the world, awarded
Ad-Aware the PC World 4-star award, already possessing their Best Buy award.


Public Beta Testing Program Launched

Lavasoft Research is an innovative and interactive portal that allows you to
submit information and actively participate in Lavasoft's beta programs. Here
you can register to join Beta definition file testing, get information updates
with the Research Blog, submit possible new targets, updated targets not picked
up by Ad-Aware, check the Threat Assessment Chart, and register with our Vendor
Help Desk.

The site is currently under construction, but is already providing the users an
opportunity to co-operate with the Lavasoft team by easily obtaining the beta
definitions and reporting to us in case there are any problems.

According to customer feedback, the research portal has been adopted with open
arms. Lavasoft thanks all the participants for their contribution!


Better and Streamlined Services Comes with Upcoming Lavasoft Website

We are launching a new website in 2005. Through a new and enhanced website,
Lavasoft primarily seeks to:
• Increase product sales online
• Enhance relationship with loyal customers
• Attract new customers
• Give better service to partners/ resellers
• Improve the corporate image of Lavasoft  and the brand image of Ad-Aware

This can be achieved by emphasizing main dynamic parts of the website, composed
of related main portals:

Lavasoft Research is an innovative and interactive portal that allows you to
submit information and actively participate in Lavasoft's beta programs.

Lavasoft Partner Center provides our partners with the support required to
proactively sell and promote Lavasoft products to the market.

Lavasoft Customer Center gives you access to a variety of resources so you can
obtain answers to the most frequently asked questions during pre-sales and
post-sale stages.


About Lavasoft

Lavasoft, headquartered in Gothenburg, Sweden, is the pioneer and worldwide
leader in anti-spyware solutions, providing software and services designed to
help secure computer systems at every level from individuals to large
corporation. For further information please visit: www.lavasoft.com.


________________________________________
Send Us Your Questions

We're looking for questions you feel should be answered in future editions of
The Eye. Submit your questions to the Editor here and we'll answer the
frequently asked questions.

Note! The Editor email address is not for support questions requiring a
response. You're more than welcome to visit our support page for further
information.

________________________________________
You can unsubscribe at any time by clicking here.

The Eye brought to you by Lavasoft News.




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Offline hayc59

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Re: lavasoft's "the eye"
« Reply #7 on: August 13, 2005, 12:36:34 AM »
Got mine last night and frankly bored the crap out of me!!
same old song and dance

9.11.01
"The most beautiful flower loses her beauty one day, but a hard faithful friend an eternity"
"Beauty that is not hidden to deepest of my soul can be seen that with eyes of the heart"

'Never Forget'


Offline Jason

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Re: lavasoft's "the eye"
« Reply #8 on: August 13, 2005, 12:11:49 PM »
Quote
Better and Streamlined Services Comes with Upcoming Lavasoft Website

We are launching a new website in 2005. Through a new and enhanced website,
Lavasoft primarily seeks to:
A couple of the issues mentioned thereafter raises some thoughts, at least in my head.

Quote
• Enhance relationship with loyal customers
Loyalty is an interesting word, and once again short statements raises questions on the true meaning of things.
Having a freewareversion of a software program must be a pain in a special bodypart when some companies seem to be adapting new strategies.

Quote
• Improve the corporate image of Lavasoft and the brand image of Ad-Aware
To acknowledge the need of an improvement on the corporate image isn't a day to soon, but I'm not convinced that the management share the opinions of all the objective critics on what needs to be done to be able to achieve that goal.
People are sensible enough to see the difference between "real action" and fancy words on a paper, for instance in a policy statement.

Jason :wink:
In a perfect world, spammers would get caught, go to jail, and share a cell with many men who have enlarged something, taken Viagra and are looking for a new relationship.

Offline mitch

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Re: lavasoft's "the eye"
« Reply #9 on: August 13, 2005, 12:30:39 PM »
does anyone remember the original format of "the eye"?

there would be some tech stuff in it ! maybe a "how to" for a security setting, details of a new type of threat
i remember they wanted to "tweak" a topic i had posted. and was going to be in "the eye" but we ran across a problem when i would not let them use my real name.

there would/could be a story with a bit of "behind the scenes" with ad-aware

and there was a small "news release" about lavasoft

this issue was really just a "news release" with a lot of "fluff" and no info for the average user about anything that could relate to him!
when the first "the eye" came out i remember people rushing to sign up for it for the tech info, now i ask why would someone want to rush for a pr release

Sorry Lavasoft, you changed a good thing and made it useless AGAIN

Offline Mannen

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Re: lavasoft's "the eye"
« Reply #10 on: August 13, 2005, 02:43:21 PM »
Quote
Lavasoft, headquartered in Gothenburg, Sweden

Only one step from my home... Maybe I will stop by and wake them up :lol:

EASTER

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Re: lavasoft's "the eye"
« Reply #11 on: August 13, 2005, 07:10:15 PM »
Quote
Lavasoft, headquartered in Gothenburg, Sweden

Only one step from my home... Maybe I will stop by and wake them up :lol:

While you're in the neighborhood and do decide to drop in on them, hope you wear some boots because these days any comments offered from that camp are likely to be pretty deep in that "fluff".

Quote
there would be some tech stuff in it ! maybe a "how to" for a security setting, details of a new type of threat
i remember they wanted to "tweak" a topic i had posted. and was going to be in "the eye" but we ran across a problem when i would not let them use my real name.

there would/could be a story with a bit of "behind the scenes" with ad-aware

and there was a small "news release" about lavasoft

this issue was really just a "news release" with a lot of "fluff" and no info for the average user about anything that could relate to him!
when the first "the eye" came out i remember people rushing to sign up for it for the tech info, now i ask why would someone want to rush for a pr release

Sorry Lavasoft, you changed a good thing and made it useless AGAIN

Well MITCH, if anyone asked me back then i about how did such good resourceful and detailed PC info get into the newsletter, i would have assumed a better part of the "good stuff" would have came from their reviews of the forum posts and Topics that the volunteers, including yourself helped users/customers in dealing with issues. The tech end of things were interesting
and made for a great "stay tuned" untill the next issue.
got into the eye

Offline winchester73

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Re: lavasoft's "the eye"
« Reply #12 on: August 13, 2005, 08:50:59 PM »
When some guy nicknamed ahulett was writing the material, the EYE had some useful information in it ... if I had a parakeet, I'd print this new copy to use as a pan liner.
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Offline Felburg

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Re: lavasoft's "the eye"
« Reply #13 on: October 04, 2005, 02:42:46 AM »
The latest issue came to my inbox today.
Need computer help?  Get it for FREE at: http://www.Felburg.com

Offline winchester73

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Re: lavasoft's "the eye"
« Reply #14 on: October 04, 2005, 11:28:58 AM »
Update ...

AAW is a 100% natural, organic and hormone-free product:

Quote
the free Ad-Aware SE naturally helps you remove all spyware

http://www.lavasoftnews.com/theeye/newsletters/2005_10/services.shtml
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