Author Topic: Microsoft to buy Claria?  (Read 8346 times)

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Offline SpyDie

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Microsoft to buy Claria?
« on: June 30, 2005, 02:25:30 PM »
For the last two weeks, Microsoft has been in talks to buy a private Silicon Valley company, a move that underscores just how eager Microsoft is to catch up with Google, the search and advertising giant.

The company that Microsoft has pursued is controversial: Claria, an adware marketer formerly called Gator, and best known for its pop-up ads and software that tracks people visiting Web sites. The Gator adware has frequently been denounced by privacy advocates for its intrusiveness.
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Re: Microsoft to buy Claria?
« Reply #1 on: June 30, 2005, 03:39:18 PM »
Hmmm, very interesting read. Thanks.

Analysts said Microsoft would probably be most interested in the long-term potential of Claria's personalization software rather than its pop-up ads. Responding to customer complaints, Microsoft stopped selling pop-up ads on its MSN Web sites in May 2003.

Offline Corrine

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Re: Microsoft to buy Claria?
« Reply #2 on: June 30, 2005, 03:51:58 PM »
I seem to recall that MSAS doesn't detect Claria.  If my recollection is correct, I suppose that makes this announcement less surprising. 

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