Author Topic: Most Facebook users aren’t aware that Facebook tracks their interests  (Read 755 times)

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Offline Antus67

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BY: Zeljka Zorz, Managing EditorJanuary 18, 2019

Too many Facebook users aren’t aware that the company uses the information provided by them and their actions on the platform and outside of it to create a list of their traits and interests, which is then used by to target them with relevant ads.

According to the results of a new Pew Research Center surveys, which polled a representative sample of US-based, adult Facebook users:

    88% discovered that the site had generated some material for them.
    74% say they did not know about the platform’s list of their interests (ad preferences page) before being directed to it for the purposes of the survey.
    60% of Facebook users have 10 or more categories listed on their ad preferences page.
    59% say these categories reflect their real-life interests, 27% say they are not very or not at all accurate in describing them.
    51% say they are not comfortable that the company created such a list.

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