Author Topic: Newsweek Interview with Direct Revenue’s new CEO  (Read 3102 times)

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Offline Corrine

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Newsweek Interview with Direct Revenue’s new CEO
« on: August 18, 2005, 10:51:36 PM »
WEB EXCLUSIVE
By Brad Stone
Newsweek
Updated: 7:30 a.m. ET Aug. 17, 2005

Aug. 17, 2005 - Direct Revenue was once one of the least understood companies on the Internet. Like its rivals 180solutions and Claria Corp., its advertising software sat on millions of computers, spawning incessant pop-up ads to users who often had no idea how their computers ever caught the adware bug in the first place. But since a NEWSWEEK story about Direct Revenue  in December 2004, the venture-backed New York City advertising startup has continued to make news—not all of it good. In early April, Chicago attorneys filed a class-action lawsuit against the company, alleging that its pop-ups damage computers. Later that month, the company’s new advertising client, “Aurora,” hit the Internet, sending another wave of annoyed Internet users to customer help bulletin boards on the Web looking for ways to remove the ad-spewing software from their infected PCs.


See the full article, including Q&A's here including this comment about Aurora:

Aurora was introduced six weeks before I joined. Our distribution is getting cleaner and cleaner and we have a lot of quality controls that we put in place. When we see exploits, or ways for our software to be downloaded without proper disclosure, we do terminate our distribution. We've done that a few times over the past two months.

I agree there is some frustration around Aurora. However, with our improved branding and disclosure, users should feel free to uninstall our ad client.  It seems to me there are still some people who for some reason do not trust our uninstall process, who try to remove it by their own means.


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Offline mitch

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Re: Newsweek Interview with Direct Revenue’s new CEO
« Reply #1 on: August 18, 2005, 11:03:23 PM »
hummm everything happened before he came on board and not his fault for anything?

wounder how he could say that with a straight face?

oh well when his mom crawls into her bed at night in her kennel she must be real proud of him ;-D

Offline Jason

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Re: Newsweek Interview with Direct Revenue’s new CEO
« Reply #2 on: August 18, 2005, 11:23:35 PM »
Quote
Our distribution is getting cleaner and cleaner...

I agree there is some frustration around Aurora. However, with our improved branding and disclosure, users should feel free to uninstall our ad client.

There's a long way to go before Direct Revenue has cleaned up their act, and clean isn't a proper (hehe) word to use for the situation in their doghouse...
 :soapboax:
"Users should feel free not to install our crap in the first place", would be an honest approach... :wink:
In a perfect world, spammers would get caught, go to jail, and share a cell with many men who have enlarged something, taken Viagra and are looking for a new relationship.

Offline Corrine

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Re: Newsweek Interview with Direct Revenue’s new CEO
« Reply #3 on: August 18, 2005, 11:49:58 PM »
Getting "cleaner & cleaner" doesn't make it clean.


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